3 self liquidating offers pdf
This is this small one-time offer your registrants see right after they sign up to attend your webinar. The reason this is so important is because the sales of this offer can offset (or liquidate) your advertising/marketing costs, and maybe even give you a small profit before the webinar! Now - everybody has their own preference of tools which they use, and I'm not attached to what your decide to use ..long as you GET RESULTS :) So I'm going to walk you through what allows me to set all this stuff up myself ..though I'm technically illiterate and have 5 kids (aka SLEEP DEPRIVED lol.) I've also included a little checklist of sorts.The reason this is so important is because the sales of this offer can offset (or liquidate) your advertising/marketing costs, and maybe even give you a small profit before the webinar! And the reason we're doing this first is because you want to go ahead and create this pitch ..we can then create the "thank you" page for your registration process. Probably overkill, but I really want to make this easy for you!An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses.Self-liquidating premiums are when a consumer is expected to pay a designated monetary value for a gift or item.
Based on this information, several questions are addressed relating to: (1) sales response effectiveness over time, (2) effectiveness in attracting competitors’ customers, (e) interactions between premium prices and required proofs of purchase, and (4) findings of follow-up surveys as a way of analyzing promotion success.
S&H Green Stamps, as the company was commonly called, opened its first redemption center in 1897.
Customers could take their filled booklets of "green stamps" and redeem them for household products, kitchen items, and personal items.
Premiums predominantly fall into three categories, free premiums, self-liquidating premiums and in-or on-package premiums.
Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward.